The Homer Building, Mitsui Fudosan AmericasThe Homer Building, a significant architectural landmark in Washington's commercial center, was facing leasing challenges despite its prestigious status and prime location. After a full building renovation was announced, a rebranding and a marketing campaign was required to tease the market and update the building’s image.
With the new branding, updated photography, and brochure as a foundation for the marketing, I produced e-blasts to the industry in a series of renovation announcements of the whole building, including welcoming new tenants who signed in the process.
Rooftop Renovation E-blast Animation
Standard E-Blast Header Animation
New Tenant E-Blast Header Animation
Building Amenity Renovation Animation
I then created a multi-channel ad campaign, reaching tenant rep brokers and decision makers in the area, of a social media campaign, printed banners in the nearby Metro station, and direct mailers.
Direct Video Mailer
Includes a rendering video of the renovations in the building produced by Neoscape.
Credits
Photography: David Madison Photography