Capital Crossing, Capital Crossing AdvisorsCapitol Crossing wanted to launch an ad campaign promoting its new spec suites, vibrant neighborhood, on-site amenities, large block availabilities, and strong leasing momentum. With more than 140,000 SF recently signed, the campaign aimed to celebrate this success while reinforcing the building’s market position. The goal was to generate excitement, increase awareness, and highlight Capitol Crossing as a premier leasing destination in DC.
I developed a weeklong drip campaign featuring a daily eblast, each focused on one key building feature. To cap off the campaign, we sent a bottle of Dom Pérignon to 75 tenant rep brokers as a thank-you for their role in the leasing success.
I partnered with Woodchuck USA to create a custom engraved champagne cherrywood box that fits a bottle of Dom Perignon snuggly. Inside the box would fit a custom booklet with layers of pages corresponding with each of the building’s eblast highlights.
First, the bottle of Dom Perignon...
Then, the custom booklet!
